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Kanye and Yeezy
West’s precision turned him into one of the world’s most popular musicians. “He went and executed it to another level,” says DJ Khaled, who has spent time with West in the studio and joins him on this year’s Celebrity 100 list of the world’s highest-paid entertainers. But as with Michael Jordan in the 1990s, the key…
How Fashion has Changed since the Drop Culture
The drop marketingmodel first appeared in the 1980s, created by sneaker brands like Nike and Adidas to get sneaker-heads hyped about a release. The premise? On a certain day at a certain time, limited-edition merchandise was dropped (“released”) in a brick-and-motar store. Once it sold out, it was gone for good. Drop culture grew around the thrill of the drop. The lines, the…
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